Color Perception vs. Reality: Dink's Custom Pickleball Paddle Designs

Learn why custom pickleball paddle design colors you perceive may not always match the reality of the final product.

Mike Hardy
2024-03-21

Customers who design their own custom paddles with Dink may sometimes surprised by how colors look on a screen versus in real life.

At Dink, we are committed to delivering high-quality custom pickleball paddle designs that meet the buyers’ expectations, so we prepared a detailed guide for a deeper understanding of the differences between the perception and reality of colors. This article explores the factors shaping their designs on-screen and live experiences.

Why On-screen and Printed Pickleball Paddle Design Are Different?

Many buyers are puzzled by the differences between on-screen representations and printed pickleball paddle designs. 

This happens because most people don't realize that screens and printed materials operate on distinct color models – RGB for screens and CMYK for printed materials – leading to discrepancies in color reproduction.

Below, we cover all the reasons behind the inconsistencies between on-screen and live print designs: 

  • Color model disparity

Screens utilize the RGB (Red, Green, Blue) color model to display colors, while printed materials use the CMYK (Cyan, Magenta, Yellow, Black) color model. 

This distinction arises because screens emit light, while printed materials reflect light. Consequently, colors may appear more vibrant on screens due to their ability to produce a broader range of hues. 

When translated into the CMYK color space for printing, certain colors may become muted or shift slightly, leading to variations between the digital design and the final printed product. This discrepancy underscores the importance of understanding color models and managing expectations when transitioning from on-screen to printed pickleball paddle designs.

  • Color gamut limitations

RGB screens can display a broader range of colors (color gamut) compared to CMYK printers. As a result, colors that fall outside the CMYK color gamut may appear differently when printed, leading to discrepancies in color accuracy.

  • Screen calibration

The calibration of computer monitors or mobile device screens can vary widely, affecting the accuracy of color representation. Differences in brightness, contrast, and color temperature can impact how colors are perceived on-screen.

How Do We Solve the Color Inconsistency Issues at Dink?

At Dink, addressing color inconsistencies is a core focus on delivering high-quality, personalized products to our customers. We recognize that achieving color accuracy sometimes requires trial and error, especially when dealing with a wide range of paddle designs and materials. 

Our commitment to manufacturing in California allows us to maintain tight control over the production process and prioritize quality assurance at every step. Here's how we solve color inconsistency issues at Dink:

  • For bulk orders with longer lead times, we’ll mail physical samples for their inspection, ensuring complete satisfaction with the final product.

  • We work closely with customers to design in a CMYK colorspace prior to placing an order

  • We actively communicate with customers throughout the design and production process, providing pictures or mailed samples when needed.

  • We implement stringent quality control measures at every production stage to identify and address color discrepancies before paddles are shipped to customers.

  • We utilize cutting-edge printing technologies and techniques to achieve accurate color reproduction and minimize variations between digital designs and printed paddles.

  • We continuously evaluate and refine our processes to enhance color accuracy and consistency, incorporating feedback from customers and industry experts to deliver the best possible results.

  • Our customer support team can assist customers with any color-related issues or inquiries, ensuring a seamless and satisfying experience from design to delivery.

A Case Study on Resolving Printed Color Variations at Dink

At Dink, we pride ourselves on delivering top-notch custom designs and catering to diverse clients, including global brands like Pepsi, T-Mobile, and Lululemon. Yet, regardless of our client's size or industry, one common goal unites them all: getting those brand colors spot-on.

We prepared a case study on how our team tackles the challenge of ensuring color accuracy in printed materials, showcasing our commitment to delivering exceptional results for every client, big or small. 

Recently, we collaborated with Student Quarters, a company seeking to personalize pickleball paddles. Despite providing a CMYK file, the initial printout appeared to have an excessive blue tint, deviating from the brand's color palette.

Recognizing the importance of color accuracy, we took proactive measures to address the issue. Instead of proceeding with a full production run, we produced a single sample paddle and meticulously documented the printing process. We then photographed the paddle alongside the color swatch, allowing Student Quarters to compare and identify the discrepancy visually.

Understanding the situation's urgency, we expedited the process and provided prompt feedback to Student Quarters. 

In the end, our dedication to resolving color differences paid off. By collaborating closely with Student Quarters and implementing thorough quality control measures, we successfully adjusted the printing settings to match their brand's color specifications as accurately as possible. This experience exemplifies our commitment to customer satisfaction, regardless of the company's size or stature.

At Dink, we believe everyone deserves to have their custom pickleball paddle design colors right. Our tailored approach to addressing color discrepancies underscores our mission to deliver exceptional paddles that exceed expectations.

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